Accessible and inclusive websites (and hard copy materials) that are likely to meet the needs of people with disability include:

1. Inclusive language: avoid ableist terms or stereotypes. Use appropriate language and positive, respectful phrasing.
2. Inclusive imagery: showcase people with disability enjoying your tours and activities. This reflects your commitment to inclusivity and allows potential customers to see themselves represented.
3. Involve people with disability in testing: get feedback and insights directly from users with various disability throughout the development and updating of your website. Their firsthand experience is invaluable in identifying accessibility barriers that you might otherwise miss.
4. Alt text is your friend: for every image, provide alternative text (alt text) that accurately describes what’s in the image.
5. Clear structure with headings: organise your content with headings (H1, H2, H3, etc.) in a logical hierarchy. This helps people using screen readers consume your content.
6. Colour contrast matters: ensure sufficient contrast between text and background colours
7. Keyboard navigation is key: ensure your entire website can be navigated and used with just a keyboard.
8. Caption videos, and provide transcripts: include captions for all video content and consider providing transcripts for audio-only content.
9. Buttons and links: make sure that buttons and link text clearly describe the action/where it will take people. For example, instead of ‘click here’ add ‘find out more about our event’
10. Embed or promote accessibility tools: either embed directly or inform visitors about browser extensions or other tools they can use to customise the experience (e.g., font resizing, text-to-speech, screen readers)
11. Use accessibility checkers: utilise free web accessibility tools (like WAVE or browser extensions) to identify potential issues and get guidance on fixing them.