Disability inclusion for your customers

Your business and customers

Disability inclusion for your customers

Your business and customers

Disability inclusion for your customers

Your business and customers

Business planning – setting the foundation for accessible and inclusive products and services

Enablers

he key to effectively addressing access and inclusion in your tourism business is partnering with individuals with disability.

Depending on the size of your organisation, several approaches can be employed.

  • Point-in-time consultation: this involves engaging people with disability in planning committees, focus groups, or discussions to gather their insights. 
  • Establishing a disability advisory group: this group provides ongoing advice and input on accessibility and inclusion matters for your business over time
  • Engaging a disability access and inclusion advisor: these professionals specialise in providing guidance and support in creating accessible and inclusive environments. Use your preferred search engine to search for a ‘disability access consultant’ near you.
  • Employing people with disability: hiring people with disability within your business can bring valuable perspectives and lived experiences to the workplace.

The best way to ensure you are providing a good product and service for people with disability is to involve them in the planning phase.

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Mapping the end-to-end customer journey

Understanding the customer journey of individuals with disability is crucial for tourism businesses aiming for inclusivity.

This involves ensuring a welcoming atmosphere from the initial interaction, delivering on promises of accessibility, and maintaining genuine care throughout the customer’s journey.

To help you get started, check out the Anywhere Customer Journey Mapping Guide.

Formalising actions in a Disability Inclusion Action Plan

Once you have a clear understanding of the customer journey and identify areas for improvement, it’s essential to formalise these actions in a Disability Inclusion Action Plan or similar document. This plan should outline specific goals, strategies, and timelines for implementing disability inclusion and access initiatives within your business.

By partnering with people with disability, understanding the customer journey, and developing a comprehensive Disability Inclusion Action Plan, tourism businesses can create welcoming, accessible, and inclusive experiences for all.

To get started with your Disability Action Plan, check out the Australian Human Rights Commission: Disability Action Plan Guide.

When you are ready to write your Disability Action Plan, use the Anywhere Disability Action Plan Template.

Downloadable Resources

Disability Action Plan Template

Customer Journey Mapping Guide

External links

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