The UN Convention on the Rights of Persons with Disabilities (UNCRPD) defines ‘disability’ as “persons with disability include those who have long-term physical, mental, intellectual or sensory impairments which in interaction with various barriers may hinder their full and effective participation in society on an equal basis with others.”
By making every service and experience accessible, we not only comply with the law but also contribute positively to our community and business by ensuring everyone, disabled and non-disabled, is welcomed and valued.
We know that embracing disability access and inclusion is a legal obligation, that it is the right thing to do and it is good for your business and customers.
Often, without realising it, businesses might not cater to these customers, missing out on tapping into this significant market. By prioritising accessibility and inclusion, small businesses can unlock new opportunities and turn this broader audience into paying customers.
Recognition is building in Australia about the size of the disability market as a potential customer base. Colloquially known as ‘The Disability Dollar”, understanding the purchasing power of people with disability isn’t a new concept.
It has been referred to as “The Purple Pound” in the UK for many years, estimating the collective spending power of people with disability in the UK at £274 billion ($526 billion AUD) per year.
Further, your business has the potential to be accessed by the growing cohort of people with disability who are accessing inclusive travel agents and other referral sources to book tourism-related products, services and experiences, including
Lastly, enhancing accessibility for people with disability also broadens your market to other groups that have access needs such as older adults, parents & carers with children, and people with chronic illness and pain — giving your business a competitive edge by offering a unique and inclusive experience.
